Dangelmaier, H. & Davidoff, S. (2001). Judgment day, Graphis, 334: 9.

Stuck in an aesthetic vacuum, professional designers got so hung-up on their perception of artistic value they neglected practical realities and marketing utility. Most web patrons pay us to seduce customers into choosing one product over another – its called “marketing.” It is a strategic pursuit aimed at enhancing the relationship between client and customer. Art, design, animation, video and sound have no marketing value if they don’t lube that deal.

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