Big Data in Service of People

Post Doctoral Fellow and Lecturer in Human-Computer Interaction at Carnegie Mellon Full bio
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Design's role in business success

Dangelmaier, H. & Davidoff, S. (2001). Design's role in business success. In: Technology and marketing features, http://office.com, A. Neusner (Ed.), April 25, 2001.
Design directly impacts business. Strong design excites and compels. Generic design condemns you to anonymity. Off- target design sends the wrong message. Cheap design is a turnoff. Bottom line: Design can make or break the sale.
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